Monday, February 19, 2007

Press Release

ZASHA SIGNATURE JEWELRY

Zasha jewelry is as flexible as today’s woman needs to be. With interchangeable hoops and charms, her hoops can be used to create limitless looks by adding, combining and stacking charms, and will continue to add style and value to her wardrobe. The hoops can be worn alone or with any of the interchangeable charms – add a simple charm for day or office, and a dramatic charm for a night on the town!
Zasha pieces are comprised of 14K white and yellow gold with diamonds and semi-precious stones. Zasha Signature Jewelry includes completely interchangeable complimentary pieces: hoops and charms, necklaces, rings and bracelets.
The line is reflective of it founders who are well established in jewelry design, sourcing, manufacturing, and operations, distribution, retail and internet operations. The team includes Isaac Savion, formerly of Charriol Jewelry and Watches, Frances Gadbois and Jude Steele of JudeFrances Jewelry, and Deanna Steele.
Savion, C.E.O., is a 15-year jewelry industry veteran who drove the manufacturing and sourcing for Charriol. Frances, with her dedication to design and quality, Jude, a PR and marketing whiz, and Isaac were ready to take the style and function of a new designer brand to the Internet. Deanna’s 15 years of retail and Internet operations experience – and her love for fine jewelry – was the final ingredient the team needed. Their combined backgrounds accelerated the quick brand launch.
And…the Steele last name is not coincidence; Jude and Deanna have unique partnership of their own. Respectively, as a mom and stepmom, the flexibility of their jewelry line reflects what they do on a daily basis, balancing work, kids, and alternating schedules.

To check out the latest Zasha styles and – of course, shop for great jewelry, visit Zasha

Who is the Zasha woman?

The Zasha woman is...

Confident, stylish, sexy, smart, sassy and timeless. She's warm, engaging, and feminine ~ she has strength and composure, and thrives with challenge. She values relationships, friendship and family. She knows that every experience adds to her character. She's multifaceted: sophisticated, adventurous, beautiful – inside and out – and fun. Zasha woman is your sister, daughter, mother, best friend...Zasha is you!
The Zasha woman recognizes that women today need to be in style and fashionable. She wears jewelry that is flexible and fun, yet still classic and timeless. The Zasha woman is everywhere: at work, at home, outdoors, and on the move. She puts her look together with her own, inimitable style. We celebrate all that the Zasha woman is, and offer her the perfect pieces to complement each and every experience.
Why choose? Zasha women change work to play, and day to night. Zasha signature jewelry is completely interchangeable with complimentary pieces: hoops and charms, bangles, rings and necklaces. The collectible pieces allow the Zasha woman to match her wardrobe with different color charms, and keeping up with the latest styles.

ABOUT US

Until now, there has been a gap between “designer” and “fashion,” between “high end” and “affordable.” For this reason, we have created the ZASHA brand, which offers everything: designer style, fun to wear, always IN, and always affordable. Zasha signature jewelry is made in white and yellow gold, with diamonds and gemstones.
At Zasha Signature Jewelry, we are passionate about creating beautiful pieces that enhance every woman’s natural beauty. We take pride in the craftsmanship and quality of each piece, and work closely with our vendors to ensure that our clients receive the best value possible. We welcome our Zasha clients input on our product, service and design.